FREQUENTLY ASKED QUESTIONS

Meeat Food Tech Oy is a new food industry company that was established in 2020 based on the “Muu” plant-based products launched by Pouttu. The demand for these products exceeded all expectations, so the plant protein business was made into its own company so that it could be developed and grown more freely. Meeat exists to give people, the food industry and agriculture a chance to take the next step of evolution. We believe that by challenging today’s food production and its norms, we can make a big change.

We can’t keep eating meat the way we’re used to. We have to create a more sustainable future for the planet, ourselves and the economy. It’s time for a change! Where the automotive industry is replacing petroleum products with electricity, our vision is that the food industry will switch from animal-based raw materials to plant-based ones, and agriculture will see a swap from livestock production to oat and legume farming.

Meeat’s goal is to produce the best plant-based products and to bring high-quality Finnish food skills to food lovers all over the world. Our plan is simple: we will introduce new products in supermarkets that can easily be used to substitute meat in everyday dishes and recipes you already know. We will help the meat industry to change track and switch to plant-based food production, all without sacrificing the flavor and feel of meat.

Most of our products are made of pea protein and fermented fava beans. We also use soy and wheat as protein sources. Besides these ingredients, our products contain water, canola oil and spices, for example. You can check the exact ingredients of each product in the “Products” section.

There are already dozens of plant protein products on the market, and they are made at locations such as Pouttu’s factory in Kannus, which is one of the largest meat companies in Finland. We believe that the world does not need any more new factories, and we will continue to look for producers in existing facilities. Instead of attacking the windmill that is meat production, we are helping it change. This way, meat companies get a new revenue source and the opportunity to shift their business towards more sustainable plant-based products.

Many enjoy the taste of meat, but do not eat it due to ethical or environmental reasons. We want to make change easy for everyone without compromising on flavor. Pretty cool, right?

Our products use healthy plant products, such as pea protein and fermented fava beans. When fava beans are fermented with lactic acid bacteria, they do not cause digestive issues. Meeat aims to further increase the amount of pea protein and fermented fava beans in products, and we want to use as few allergens as possible.

People eat 40% more saturated fats than recommended. One meat burger contains the same amount of saturated fat as four Meeat burgers. We will aim to further reduce the amount of hard fats by replacing them with soft oils. So yes, our products are healthier than meat.

Fermentation is a process that uses lactic acid bacteria, and it is a traditional way of making and storing food. Fermentation gives foods flavor and makes them easy on the stomach. It also gives foods a meat-like mouthfeel. Fermentation has been super trendy in the food industry for a while. In the autumn of 2021, the Tikka Masala made from Meeat’s fermented fava beans was highlighted as one of the most impressive new food innovations at the Anuga fair, which is one of the world’s largest food fairs.

The fava beans in our products are 100% Finnish. They are cultivated, produced and processed in Finland. The pea protein in our products is imported from countries in Central Europe, such as Germany and France. Although peas are farmed in Finland, pea fiber cannot be processed here.

The climate impact of pea and bean production is only a fraction of the climate impact of meat production. According to Climate Guide, producing one kilogram of beef creates 14–42 kilograms of CO2 emissions, whereas vegetables grown in open fields and cultivated plants only create 0.1–0.6 kilograms of emissions per kilogram of product. Eating one kilogram of beef causes the same amount of emissions as eating 42 kilograms of peas or 28 kilograms of potatoes. The emissions of Meeat’s plant-based sausage are 1.36 kilograms CO2e per 100 grams, for example. This means that we can produce 12.5 kilograms of plant-based food for one kilogram of beef.