{"id":93,"date":"2021-09-20T09:48:23","date_gmt":"2021-09-20T09:48:23","guid":{"rendered":"http:\/\/meeat.local\/?p=93"},"modified":"2021-10-07T08:19:54","modified_gmt":"2021-10-07T08:19:54","slug":"new-products-are-hitting-the-shelves-in-january","status":"publish","type":"post","link":"https:\/\/meeat.co\/en\/blog\/new-products-are-hitting-the-shelves-in-january\/","title":{"rendered":"Better choices for the climate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since you\u2019ve found your way all the way here, we believe you know why we need to address the topic of sustainability. If everyone in the world consumed as we do in Finland, we would need 3.8 Earths. As we only have one, something needs to be done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply, we need to reduce global greenhouse gas emissions in order to limit the global temperature increase. All of us \u2013 consumers, companies and governments \u2013 need to take a role in this joint effort. Everything counts, from implementing tiny tweaks to daily routines and introducing new legislation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be easy for consumers to make sustainable decisions which is one of the reasons why we support a standardized way of measuring CO2eqv* emissions. What\u2019s on your plate truly matters, as today\u2019s food supply chain creates ~13.7 billion metric tons of carbon dioxide equivalents, which adds up to 26% of anthropogenic GHG emissions (Poore, J and Nemecek T 2018). Confused? In plain English, the food supply chain makes up over a quarter of the total pollution we humans are responsible for.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*CO2eqv includes CO2, CH4 and N2O emissions.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">We hope that in a couple of years everyone will understand whether 1.37KG\/CO2eqv per KG of food is a high, reasonable, or low number. We are not there yet but we will try to support you as much as possible on this journey towards more sustainable consumption. Let\u2019s start with showcasing some numbers \u2013 we love numbers!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-431\" src=\"http:\/\/meeat.co\/wp-content\/uploads\/Sustainability-table-960x594.png\" alt=\"\" width=\"638\" height=\"395\" srcset=\"https:\/\/meeat.co\/wp-content\/uploads\/Sustainability-table-960x594.png 960w, https:\/\/meeat.co\/wp-content\/uploads\/Sustainability-table-768x475.png 768w, https:\/\/meeat.co\/wp-content\/uploads\/Sustainability-table.png 1200w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">KG CO2e \/ KG of food <\/span><span style=\"font-weight: 400;\">Source: Sitra (2019) <\/span><a href=\"https:\/\/www.sitra.fi\/en\/articles\/carbon-footprint-average-finn\/\"><span style=\"font-weight: 400;\">https:\/\/www.sitra.fi\/en\/articles\/carbon-footprint-average-finn\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">According to Sitra, these figures are estimations and not based on scientific calculations. For instance, according to FAO, the global average of dairy\u2019s CFP is 2.5CO2eqv.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So what do these figures actually mean? They mean that you could eat 1kg of dairy cow beef, 42kg of peas, 28kg of potatoes, 2.2 kg of pork, or 2.9kg of poultry and end up with the same GHG emissions with all alternatives. Okay, and how do these figures compare to our Grill Sausage?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We conducted a carbon footprint calculation on our products to find out which part of our supply chain creates the most emissions. Our CFP calculation was conducted by D.Sc.(Tech) Tuula Pohjola, CRnet Ltd. The calculation is based on Pohjola\u2019s doctoral thesis \u201cEnvironmental Modelling System \u2013 A Framework for Cost-Effective Environmental Decision-Making Processes\u201d (Helsinki University of Technology, 1999). The method for the calculating of CFP is presented in the thesis and it includes the modelling of determining the factors of environmental factors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The determination and calculation of CFP are based on the following standards:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 BSI (British Standard) PAS 2050 (CFP calculation)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 ISO\/TS 14067 (CFP calculation of products and the communication of results)<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> ISO\/TR 14069 (Determination of greenhouse gases).\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Raw materials &#8211;<\/b><span style=\"font-weight: 400;\"> The first phase of calculating CFP includes CFP values of raw materials, all distances and vehicle types of the whole supply chain from the first supplier to Meeat\u2019s supplier, and transportation to the factory in Kannus.\u00a0<\/span><\/p>\n<p><b>Manufacturing at the factory &#8211;<\/b><span style=\"font-weight: 400;\"> Manufacturing includes the CFP values of the factory\u2019s energy consumption, water consumption, and cleansing, as well as waste management.\u00a0<\/span><\/p>\n<p><b>Packaging &#8211;<\/b><span style=\"font-weight: 400;\"> Packaging includes CFP of packaging materials and CFP of packaging materials\u2019 transportation to the factory.<\/span><\/p>\n<p><b>Staff transportation &#8211;<\/b><span style=\"font-weight: 400;\"> Staff transportation includes CFP of commuting by car between home and work (21.5 days a month and 11 months in a year).<\/span><\/p>\n<p><b>Distribution (factory to distribution centre) &#8211;<\/b><span style=\"font-weight: 400;\"> Distribution phase 1 (from the factory to the distribution centres) includes the calculation of CFP transportation (Eur6 type).\u00a0<\/span><\/p>\n<p><b>Distribution (distribution centres to stores) <\/b><span style=\"font-weight: 400;\">&#8211; Distribution phase 2 (from the distribution centre to stores) includes the calculation of CFP transportation (Eur6 type).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In total, our Grill Sausage is at 1.37KG CO2eqv per KG food, which includes everything from raw materials to distribution to stores. When we compare these figures, it becomes evident that we can produce ~12.5KG of food compared to beef. Even if your beef of choice came from the most sustainable farm possible, we could still produce ~6.7KG of food with the same GHG emission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finns eat 18.8kg of beef, 26.6kg of poultry, 30.8kg of pork and 14.9kg of fish annually (Natural Resources Institute Finland 2020). By swapping every second meal to Meeat, you would save 278KG of Co2eqv and lower your personal emissions by nearly 41%. By swapping 100% of your meals to Meeat, you would save 557KG of Co2eqv and lower your personal emissions by nearly 82%. Doesn\u2019t that sound amazing? According to The Finnish Innovation Fund Sitra\u2019s analysis (2020), we need to lower our emissions by 90% until 2050 to reach the goals of Paris Agreement, so let the Meeat journey begin!\u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We as a company have the responsibility to make our products as sustainable and healthy as possible. However, our number one goal is to make them tasty because let\u2019s be honest: the biggest impact we as a plant-based company can have is to make it easy for you to swap meat to Meeat every now and then. Unlike with many other companies, the more we grow, the better it is for the planet. We are not urging people to consume more \u2013 we are here to provide you with an easy, better and most importantly tasty alternative for meat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">We will thrive to do better on every step of our journey but these are the cornerstones we will always come back to \u2013 our promises:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">We will make it as easy and tasty as possible for every person out there to swap meat to Meeat.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">We will climate calculate all our products.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">In all decision-making, we will make the most sustainable decision possible. However, we will not compromise taste and texture \u2013 they are our priority.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">We stand for a standardized way of calculating climate footprint and are more than willing to join forces with the entire industry to define this framework.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>References:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Natural Resources Institute Finland 2020. <\/span><i><span style=\"font-weight: 400;\">What was eaten in Finland in 2019?<\/span><\/i><span style=\"font-weight: 400;\"> Available at: <\/span><a href=\"https:\/\/www.luke.fi\/en\/news\/what-was-eaten-in-finland-in-2019\/\"><span style=\"font-weight: 400;\">https:\/\/www.luke.fi\/en\/news\/what-was-eaten-in-finland-in-2019\/<\/span><\/a><span style=\"font-weight: 400;\"> Accessed: June 29th, 2021<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pohjola, Tuula 1999.<\/span><i><span style=\"font-weight: 400;\"> Environmental Modelling System \u2013 A Framework for Cost-Effective Environmental Decision-Making Processes.<\/span><\/i><span style=\"font-weight: 400;\"> Helsinki University of Technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poore, J and Nemecek T 2018. <\/span><i><span style=\"font-weight: 400;\">Reducing food\u2019s environmental impacts through producers and consumers. <\/span><\/i><span style=\"font-weight: 400;\">Science Vol. 360, Issue 6392, pp. 987-992. Available at: <\/span><a href=\"https:\/\/science.sciencemag.org\/content\/sci\/360\/6392\/987.full.pdf?ijkey=ffyeW1F0oSl6k&amp;keytype=ref&amp;siteid=sci\"><span style=\"font-weight: 400;\">https:\/\/science.sciencemag.org\/content\/sci\/360\/6392\/987.full.pdf?ijkey=ffyeW1F0oSl6k&amp;keytype=ref&amp;siteid=sci<\/span><\/a> <span style=\"font-weight: 400;\">Accessed: June 29th, 2021<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Finnish Innovation Fund Sitra 2018 (figures updated in 2019). <\/span><i><span style=\"font-weight: 400;\">Carbon footprint of the average Finn.<\/span><\/i><span style=\"font-weight: 400;\"> Available at: <\/span><a href=\"https:\/\/www.sitra.fi\/en\/articles\/carbon-footprint-average-finn\/\"><span style=\"font-weight: 400;\">https:\/\/www.sitra.fi\/en\/articles\/carbon-footprint-average-finn\/<\/span><\/a><span style=\"font-weight: 400;\"> Accessed: June 29th, 2021<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Finnish Innovation Fund Sitra 2019. <\/span><i><span style=\"font-weight: 400;\">1.5-degree lifestyles.<\/span><\/i><span style=\"font-weight: 400;\"> Available at:<\/span><\/p>\n<p><a href=\"https:\/\/www.sitra.fi\/en\/publications\/1-5-degree-lifestyles\/\"><span style=\"font-weight: 400;\">https:\/\/www.sitra.fi\/en\/publications\/1-5-degree-lifestyles\/<\/span><\/a><span style=\"font-weight: 400;\"> Accessed: June 29th, 2021<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since you\u2019ve found your way all the way here, we believe you know why we need to address the topic of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":87,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better choices for the climate &#8226; 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